How to Raise Millions From Retail Investors Using Digital Marketing (with Jason Fishman)
Most founders think raising capital means pitching VCs and hoping for a yes.
Topics Covered
Show Notes
Most founders think raising capital means pitching VCs and hoping for a yes. Jason Fishman has spent 15 years proving there is a better way, and the crowd is behind it. Jason Fishman is the CEO of Digital Niche Agency (DNA), a growth marketing firm that has helped over 500 companies collectively raise hundreds of millions of dollars through regulated online investment campaigns. In this conversation, you will learn: - What Regulation Crowdfunding (Reg CF) and Regulation A+ actually are, and how founders use them to raise up to $75 million from everyday investors - Why having thousands of small investors can outperform a single large VC check, especially during economic downturns - How investor crowdfunding turns shareholders into a marketing army that amplifies every post, article, and podcast appearance - The competitor audit strategy Jason starts every marketing engagement with, including how to use Facebook Ads Library and search tools to reverse-engineer what is working in your space - How companies like Boxable have used celebrity association and crowdfunding rounds together to compound valuation from $20 million to $3.5 billion - Why the “investimer” model (investors who become customers and customers who become investors) creates a compounding growth loop for B2C brands - What marketing in 2026 actually looks like, including podcast placements, publisher handle ads, and content repurposing strategies that move the needle If this episode opened your eyes to a different way of thinking about business growth and capital, subscribe so you never miss a conversation like this one. Connect with Jason: Website: digitalnicheagency.com YouTube: youtube.com/@digitalnicheagency
Topics Covered
- The Web Talk Show