Why Smart People Fall for Scams and How to Protect Yourself
Robert Siciliano of Protect Now explains how criminals pick their targets, why manufactured urgency works on smart people, and the three basics that make you a much harder target.
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Why Smart People Fall for Scams and How to Protect Yourself
Robert Siciliano of Protect Now explains how criminals pick their targets, why manufactured urgency works on smart people, and the three basics that make you a much harder target.
How Home Service Contractors Rank in the Google Map Pack
Jonah Bautista of Atlanta Pro Network explains how home service contractors can show up in Google's map pack with free settings, more reviews, and a fuller list of services, often within 30 days.
Lean Six Sigma and AI for Root Cause Problem Solving
Vishwadeep Khatri, founder of Benchmark X360, explains Lean Six Sigma in plain terms and why its habit of finding the root cause matters even more now that AI is doing so much of the work.
Email Marketing Hero Image and AI Personalization for Small Business
R.J. Talyor, founder of Backstroke, explains why the hero image at the top of a marketing email gets almost half the clicks, and how AI can build a different version of each email for every subscriber.
Zenvoya AI Travel Assistant for Flights, Hotels and Trip Delays
Vipul Doshi, founder of Zenvoya, explains how his AI travel assistant finds flights and hotels that fit what you care about, and keeps helping once you're on the road.
Financial Planning for Entrepreneurs to Avoid Surprise Tax Bills
Rebecca Irey, founder and CEO of Blue Skye Financial, explains why so many entrepreneurs skip financial planning and get hit with a surprise bill at year end, and how to pick an advisor who plans ahead.
Phishing Training for Small Business Teams with Craig Taylor
Craig Taylor, co-founder of CyberHoot, explains why fake phishing tests that end in a meeting with HR can backfire, and how positive reinforcement helps employees spot real attacks.
Validate Your Business Idea Before Building the Platform
Alberto Padilla, founder of Briq.mx, explains how he launched a regulated real estate crowdfunding platform in Mexico with a static site and a hand-updated progress bar, long before building any real infrastructure.