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Localization

Episodes of The Web Talk Show covering Localization. 1 episode exploring this topic through interviews with industry professionals.

1 episode

EP 081

Why Your AI Translation Is Losing Spanish-Speaking Customers

Armando J. Perez-Carreno talks with Christina Spaulding about why simple translation is not the same as localization, what businesses get wrong when serving Spanish-speaking customers, and how authenticity changes the impact of multilingual marketing.

May 7, 2026 ยท 54:26 ยท with Christina Spaulding
LocalizationMarketingSpanish-Speaking Audiences +2
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