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Personalization

Episodes of The Web Talk Show covering Personalization. 1 episode exploring this topic through interviews with industry professionals.

1 episode

EP 095

46% of Email Clicks Come From One Spot. Here's How to Use It

R.J. Talyor, founder of Backstroke, explains why the hero image at the top of a marketing email gets almost half the clicks, and how AI can build a different version of each email for every subscriber.

Oct 1, 2026 ยท 53:12 ยท with R.J. Talyor
Email MarketingAIPersonalization +2
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