Episodes / #77

90% of Your Net Worth Is in Your Company. That's a Problem.

May 11, 2026 ยท 1:01:44
Guests: Steven Pivnik

Steven Pivnik spent 26 years building and selling his own technology company. He explains why most founders have nearly all their wealth locked in one illiquid asset, and how to plan a real exit.

Topics Covered

Exit PlanningMergers and AcquisitionsEntrepreneurshipWealthMiddle Market

Show Notes

Armando J. Perez-Carreno talks with Steven Pivnik about a problem most founders ignore until it is too late. Many owners have 90 percent or more of their net worth tied up in a single illiquid asset, their company, with no real plan to get it out. Steven spent 26 years building and selling his own technology business, and he now guides other owners through the same journey.

Steven is the founder of AIP Advisory, where he helps owners of middle market companies (20 million to 500 million in revenue) plan for and carry out a successful exit. He shares what he learned the hard way and how earlier planning changes the outcome.

Topics Covered

  • Why most founders hold too much wealth in one illiquid asset
  • Lessons from 26 years of building and selling a tech company
  • How middle market owners should plan an exit
  • What buyers look for in a company that is ready to sell
  • Common mistakes founders make when they wait too long