Why Your Ads Are Failing Before You Spend a Single Dollar
Sheldon Poon of Drive Marketing explains why ads are the last step instead of the fix, and what real strategy looks like before you spend your first dollar.
Topics Covered
Show Notes
Armando J. Perez-Carreno talks with Sheldon Poon about a hard truth in paid advertising. Running ads is usually the last step, not the fix, and skipping what comes before it is why so many campaigns fall flat. Sheldon is the co-founder and CEO of Drive Marketing, a Montreal-based paid ads agency known for data-driven performance that beats industry benchmarks.
They get into why an ad is a megaphone for what you already have, and what needs to be in place before you spend a single dollar. Sheldon walks through how his team uses competitive SWOT analysis, geo research, and Facebook Ad Library teardowns to enter a campaign with real intelligence. They also cover what Meta’s Advantage+ shift means for creative, and why treating Google Analytics 4 as a simple reporting tool quietly costs businesses real money.
Topics Covered
- Why ads amplify what you already have instead of fixing it
- What to set up before you run your first paid campaign
- How SWOT analysis and Ad Library teardowns sharpen strategy
- What Meta’s Advantage+ shift means for creative
- Why misreading Google Analytics 4 costs businesses money