Small Business
Episodes of The Web Talk Show covering Small Business. 19 episodes exploring this topic through interviews with industry professionals.
19 episodes
How Home Service Contractors Rank in the Google Map Pack
Jonah Bautista of Atlanta Pro Network explains how home service contractors can show up in Google's map pack with free settings, more reviews, and a fuller list of services, often within 30 days.
Email Marketing Hero Image and AI Personalization for Small Business
R.J. Talyor, founder of Backstroke, explains why the hero image at the top of a marketing email gets almost half the clicks, and how AI can build a different version of each email for every subscriber.
Financial Planning for Entrepreneurs to Avoid Surprise Tax Bills
Rebecca Irey, founder and CEO of Blue Skye Financial, explains why so many entrepreneurs skip financial planning and get hit with a surprise bill at year end, and how to pick an advisor who plans ahead.
Phishing Training for Small Business Teams with Craig Taylor
Craig Taylor, co-founder of CyberHoot, explains why fake phishing tests that end in a meeting with HR can backfire, and how positive reinforcement helps employees spot real attacks.
Run Your Affiliate and Referral Programs From One Tool
Alex Standiford, founder of Siren, explains how one incentive engine can run affiliate, referral, sales, and partnership programs without a pile of separate tools.
The Hidden Network That Keeps America's Supply Chain Running
Dean Vicha, president of NationaLease, explains how a 1944-founded network of more than 1,000 family-run truck leasing companies quietly keeps America's supply chain moving.
Burn Tokens, Not Headcount: How Small Teams Should Hear That AI Phrase
A phrase from a recent AI talk is making the rounds. Armando reframes 'burn tokens, not headcount' into a useful question for small business owners.
Why Your First AI Project Probably Shouldn't Be a Chatbot
Chatbots look impressive, but if your workflows are broken a chatbot just moves the bottleneck. Armando explains how to pick the right first AI project.
Does Your Company Already Have An AI Champion?
Most companies fail at AI because nobody owns the messy middle. Armando explains why every business needs an internal AI champion and what the role looks like.
If It Wasn't Recorded, It Didn't Happen to Your AI
Your business knows more than your systems do. Armando explains AI legibility, the missing piece behind stalled AI projects, and what knowledge to capture.
From Demo to Deployment: Where Most Companies Get Stuck
Buying an AI tool is easy. Changing the workflow is hard. Armando breaks down the gap between demos and deployment, plus a seven-question readiness test.
The Small Business AI Bottleneck is Deployment
Most companies already have AI. The real gap is deployment. Armando breaks down why so few have a mature rollout and how to pick the first workflow to improve.
FSBO Explained: What the Industry Doesn't Tell You About Selling Your Own Home
Former real estate agent Tim Street explains how homeowners can sell their own homes, what happens behind the scenes in a sale, and why bad photos can cost more than a commission.
Why Your AI Translation Is Losing Spanish-Speaking Customers
Christina Spaulding of Manzanita Marketing explains why a language toggle isn't enough to serve Spanish-speaking customers, and how localization goes beyond translation.
Yes or No to Fractional CFO? (answer: it depends)
Nate Littlewood, founder of Future Ready CFO, explains why so many founders feel stuck with money even as sales grow, and when a fractional CFO makes sense.
Ruby on Rails and AI at a Software Company with Benito Serna
Benito Serna, CTO of the real estate crowdfunding platform Briq, explains how his small team builds with Ruby on Rails and AI, and shares tips for owners who want to build their own tools.
Why I'm Burning Down Every SaaS Tool in My Business With AI Agents
Armando and Mike Carlo share how they're replacing SaaS tools with simple custom apps that AI agents can use, and why that change is good news for service businesses.
The Five Finger Framework: 75 Content Ideas You Already Have
Jimi Gibson of Thrive Internet Marketing Agency shares how a childhood in magic shaped his marketing, why founders who show up on camera are gaining ground, and his five finger framework for content ideas.
What agentic AI means for your small business
Armando explains what agentic AI is, how it differs from a regular chatbot, and how a small business can start by handing repetitive tasks to an AI agent.