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Hugh Massie

1 episode on The Web Talk Show

Hugh Massie is the executive chairman and founder of DNA Behavior International, a behavioral intelligence platform used a lot in wealth management. He started out as a CPA and has spent 25 years building a system that measures how people are wired and how they make decisions about money. On the show he explained why an AI rollout needs a plan for the people who'll use it.

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Your AI plan is a people plan, and most companies skip that part EP 115 58:23

Your AI plan is a people plan, and most companies skip that part

Hugh Massie, founder of DNA Behavior International, explains why handing everyone AI tools isn't a plan and why a good rollout starts with the people who'll use it.

Nov 5, 2026 ยท with Hugh Massie
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