Marketing & sales
Marketers and founders share what brings in customers. Topics include ads, email, content, video, personal branding, and selling in a way that feels honest.
15 episodes
Good places to start
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EP 104 Zenvoya AI Travel Assistant for Flights, Hotels and Trip Delays
Sep 30, 2026 · with Vipul Doshi
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EP 088 Why Your Ads Are Failing Before You Spend a Single Dollar
May 19, 2026 · with Sheldon Poon
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EP 105 Email Marketing Hero Image and AI Personalization for Small Business
Oct 1, 2026 · with R.J. Talyor
All episodes in this topic
EP 111 57:39 Why car dealers compete with dealers of their own brand
Todd Katcher, CPO of Zoney Digital Signage, explains how two Toyota dealers buy the same car at the same price and still fight each other for your business, and what the waiting room TV has to do with it.
EP 105 53:12 Email Marketing Hero Image and AI Personalization for Small Business
R.J. Talyor, founder of Backstroke, explains why the hero image at the top of a marketing email gets almost half the clicks, and how AI can build a different version of each email for every subscriber.
EP 104 46:51 Zenvoya AI Travel Assistant for Flights, Hotels and Trip Delays
Vipul Doshi, founder of Zenvoya, explains how his AI travel assistant finds flights and hotels that fit what you care about, and keeps helping once you're on the road.
EP 097 45:54 Run Your Affiliate and Referral Programs From One Tool
Alex Standiford, founder of Siren, explains how one incentive engine can run affiliate, referral, sales, and partnership programs without a pile of separate tools.
EP 088 1:07:14 Why Your Ads Are Failing Before You Spend a Single Dollar
Sheldon Poon of Drive Marketing explains why ads are the last step instead of the fix, and what real strategy looks like before you spend your first dollar.
EP 084 54:27 Why Your AI Translation Is Losing Spanish-Speaking Customers
Christina Spaulding of Manzanita Marketing explains why a language toggle isn't enough to serve Spanish-speaking customers, and how localization goes beyond translation.
EP 083 1:05:54 The One Question to Ask Before You Post Anything: Who Are You Actually Talking To?
Filmmaker turned brand strategist Jake Isham explains what separates business owners whose content grows from the ones who stall out, starting with who you're actually talking to.
EP 078 49:13 Time and Temperature: The Science of Zero Carb Pizza
Omar Attia explains why food brands fail when they scale too fast, what consumer founders get wrong about retail readiness, and why protecting a process can matter more than protecting an idea.
EP 071 1:06:40 The Five Finger Framework: 75 Content Ideas You Already Have
Jimi Gibson of Thrive Internet Marketing Agency shares how a childhood in magic shaped his marketing, why founders who show up on camera are gaining ground, and his five finger framework for content ideas.
EP 066 43:00 How to Raise Millions From Retail Investors Using Digital Marketing (with Jason Fishman)
Most founders think raising capital means pitching VCs and hoping for a yes.
EP 061 48:05 From Brilliant to Credible: What STEM Leaders Need to Know
Armando talks with Shayna Rattler Davis about how technical leaders build trust, sharpen positioning, and communicate with credibility to investors, customers, and teams.
EP 060 53:39 Stop Being Invisible: AI, Short-Form Video, and the New Rules of Getting Found
Armando sits down with Jenna Nelson on practical AI systems to improve visibility, scale content output, and help small businesses get discovered faster.
EP 022 53:34 From Icky to Impactful: Redefining Sales with Heart
In this episode of The Web Talk Show, host Armando Perez Carreno sits down with Marie Mason, business strategy coach and founder of Business Solutions Academy. Together, they unpack the power of genuine relationship-building in the world of digital networking.
EP 013 53:52 Ads, Ego, and Automation: What Most Businesses Get Wrong (and How to Fix It)
In this episode of the Web Talk Show, Armando Perez-Carreno interviews Nina Brennan, co-founder of Scaling Lean, a marketing company that helps businesses grow through content, ads, and automation. Nina shares her insights on transforming expertise into online education, the importance of content an
EP 004 27:18 Royalties and Collaborations on WordPress - A chat with Alex Standiford from Siren Affiliates
Today we had a chat with Alex Standiford about what a true multi-program affiliate/royalty setup can look like on WordPress. Siren opens up a whole world of possibilities within WordPress that would previously required a bunch of custom code. Very excited about this!